WagTracker vs Time To Pet vs My Pet Walker: Dog Walking Software UK 2026
If you're running a dog walking business in the UK and you're researching software, two names keep surfacing: Time To Pet and My Pet Walker. One is the global market leader. The other is UK-built and growing steadily.
This post adds a third to the comparison: WagTracker, a UK-native platform built specifically for sole traders. It's not trying to be the most feature-rich option — but at £9.99/month, it's by far the most affordable, and for most one-person dog walking businesses, that distinction matters.
Here's an honest breakdown of all three: what they cost, what they actually do, and which one fits where you are with your business right now.
What UK Dog Walkers Actually Need from Software
Most dog walking businesses in the UK aren't running a twelve-person operation. The typical profile is a sole trader — maybe recently registered with HMRC, five to fifteen regular clients, and starting to feel the friction of managing everything through WhatsApp, a notes app, and a spreadsheet held together with stubbornness.
At that stage, software needs to handle a handful of things reliably:
- Client records — owner name, dog name, address, any medical notes or behavioural flags
- Scheduling — a clear view of each day without double-bookings or forgotten clients
- Invoicing — professional receipts that look legitimate to UK clients, formatted correctly
- Payments — ideally online, ideally automated so you're not chasing cash
- Mobile-first design — because you're outside most of the day and your phone is your office
The question isn't which platform has the most features. It's which platform handles the essentials well, without charging you for a stack of tools you'll never open.
Quick Comparison
| Feature | WagTracker | Time To Pet | My Pet Walker |
|---|---|---|---|
| Monthly price | £9.99 | From ~£20* | £19.99 |
| Free trial | 7 days | ✓ | ✓ |
| UK invoicing | ✓ | Partial (USD-native) | ✓ |
| Group walks | Basic | ✓ Advanced | ✓ |
| Mobile UI | ✓ | ✓ | ✓ |
| Built for sole traders | ✓✓ | ✓ (scales to teams) | ✓ |
| Priced in GBP | ✓ | ✗ (billed in USD) | ✓ |
*Time To Pet prices in USD. The Lite plan is $25/month (£20); the Solo plan is $50/month (£40 at current rates). Your bill will vary with the exchange rate.
Time To Pet: The Global Market Leader
Time To Pet is the most recognised pet care software platform in the world, used by over 4,000 pet care companies globally. It earns that reputation — for a certain size of business, it's genuinely impressive.
Pricing: Two entry-level plans — Lite at $25/month and Solo at $50/month — plus an additional $16/month per active staff member as your team grows. The catch for UK buyers: everything is billed in US dollars. At current rates, the Lite plan works out at roughly £20/month and the Solo plan at around £40/month, but those figures move with the exchange rate. You'll see USD charges on your bank statement regardless.
What it does well: Time To Pet is comprehensive. Client portal, GPS visit tracking, staff scheduling, online payments, messaging, invoicing, detailed reporting, and more. If you're managing a team of walkers, need per-visit GPS records, or want to run advanced business analytics, it's in a different league from the other platforms on this list. The interface is polished, the support is well-regarded, and the feature set has been refined over years of real-world use with professional pet care businesses.
Where it becomes complicated for UK sole traders: Firstly, the USD billing is a practical irritation that compounds over time. More importantly, a large portion of the feature set is simply irrelevant if you're working alone. Staff routing, multi-walker scheduling, and enterprise reporting aren't things a sole trader will open — but you're paying for them regardless.
Time To Pet is also US-native: invoicing isn't pre-configured for UK VAT, so you'll need to handle formatting manually if clients require UK-standard receipts.
Best for: Dog walking businesses with two or more staff, or ambitious sole traders who are actively planning to scale to a team and want a platform that won't limit them as they grow. Budget for USD billing and a steeper learning curve.
My Pet Walker: UK-Native, Mid-Range
My Pet Walker is a UK-built platform targeting dog walkers, pet sitters, and day care operators in Britain. The company claims over 70,000 pet owners on the platform, and unlike Time To Pet, everything is designed and priced with the UK market in mind.
Pricing: The solo plan is £19.99/month for one user. Two walkers steps up to £39.99/month (Small Team), and the Business tier for larger day cares runs at £69.99/month. All prices in pounds — no exchange rate surprises, no USD charges.
What it does well: My Pet Walker covers online booking, client self-service, automated payments, invoicing and receipts, and pet profiles. As a UK product, its invoicing works the way UK clients expect. The platform is purpose-built for the kinds of services UK pet care businesses actually run, and the free trial gives you a proper window to explore it before committing.
The interface is clean and the onboarding is relatively straightforward — it's not trying to do everything Time To Pet does, and that focus shows.
The honest question — does it justify twice WagTracker's price? That depends on your operation. If you want a proven UK platform with a complete feature set and you're growing toward needing the full package, £19.99/month is fair. But if you're a sole trader with straightforward needs — scheduling, client records, clean invoices — you're paying for features you may never use.
Best for: Established UK dog walkers who want a comprehensive, UK-native platform and are happy paying a mid-range price for the breadth of features. Solid choice if you're starting to think about expanding.
WagTracker: Built for UK Sole Traders
WagTracker is the newest platform on this list. It's currently in beta, and it's taken a deliberately different approach: rather than trying to compete with Time To Pet's enterprise feature set, it's focused on doing the core job well at a price that makes sense for a one-person operation.
Pricing: £9.99/month. No USD conversion, no exchange rate variation, no tiered pricing that pushes you up the plan ladder when your business grows. It's the lowest price on this list by a significant margin — roughly half the cost of My Pet Walker and a fraction of Time To Pet at its Solo rate.
There's a 7-day free trial — you can test it before committing to a single payment.
What it does well:
- Mobile-first design — built for someone whose office is outdoors and whose primary device is their phone
- UK invoicing out of the box — professional invoices formatted for UK clients, no workarounds or manual configuration
- Client and dog profiles — store the information you actually need: contact details, dog names, notes, addresses, anything relevant before you turn up at the door
- Booking and scheduling — clean daily scheduling that makes it obvious what you've got on and when
- Sole-trader focus — no dashboard clutter from features built for multi-staff operations you don't run
At £9.99/month, the maths are simple: over a year, WagTracker costs roughly £120. My Pet Walker at the same period costs roughly £240. Time To Pet Solo costs roughly £480. That difference is real money when you're building a client base.
What it doesn't do — and won't pretend to: WagTracker is an early-stage product. Advanced group walk management, per-visit GPS tracking, staff route planning, enterprise reporting, and multi-walker scheduling aren't part of the current build. If you need GPS records per visit for insurance purposes, or you're already managing a team of walkers with complex daily schedules, Time To Pet or My Pet Walker will serve you better right now.
Being in beta also means the product is actively developing. The feature set will expand based on what real dog walkers actually need — which means early users have more direct influence over what gets built.
Best for: UK sole traders who want simple, affordable software to manage clients, bookings, and invoices — and don't want to pay for features they won't use.
The Honest Verdict
Choose Time To Pet if you're running a multi-staff dog walking business or you're actively planning to scale. Expect $20–40+/month billed in USD, and you'll earn back the extra cost through features you'll actually use as the team grows.
Choose My Pet Walker if you want a proven UK-native platform with a comprehensive feature set and you're comfortable at £19.99/month. It's the sensible middle ground — more features than WagTracker, less complexity than Time To Pet, priced in pounds.
Choose WagTracker if you're a UK sole trader who needs scheduling, client records, and professional invoices — and you'd rather spend £9.99/month than £20–40/month for tools you won't touch. The 7-day free trial removes any risk from trying it.
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Setting up your dog walking business from scratch? Our guide on how to start a dog walking business in the UK in 2026 covers DBS checks, public liability insurance, HMRC registration, pricing your services, and finding your first clients.